Email based marketing is a key component in many SaaS businesses – we all know we need to do it. But. have you every thought about WHEN you should be sending those emails for the best customer engagement? Do you have a strategy in place?
If not, no fears, GetResponse, one of the leading email providers, has your back with a great InfoGraphic. Based on real-world metrics from over 21 Million emails, GetResponse has put together an amazing resource on the best times to send mails, when you’ll see the highest open rates, and some logic (and lot’s of statistics) around the data.
Email campaign success depends upon subscriber engagement. You can analyze subscriber engagement by answering some simple questions: What time do your readers normally browse through their inboxes? When are they most likely to open and click? Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions.